Rishita Pathak.
All work

Toothbrush

Type
CMF Design
Duration
1 week
Project
Individual
Toothbrush — final design

The story

An electric toothbrush designed around one personality - serene, calm, quiet - drawn from the life of Jay Shetty.

  • 01Mood board of blue, white and black with waves of water to denote peace.
  • 02Materials: PVB laminated glass, rubber, nylon and a hydrophobic coating.
  • 03Wave texture on the grip for feel and identity.
  • 04Rendered in KeyShot from multiple views.
The introductory render — form and finish.
The introductory render — form and finish.
  • Nylon · PVB glass · Rubber · Wave texture · Hydrophobic coating
Mood board — colour, water, texture and calm.
Mood board — colour, water, texture and calm.
  • Colour: blue, white, black.
  • Material: float glass, PVB laminated glass, nylon.
  • Finish: self-cleaning coatings (hydrophobic and hydrophilic).
  • Graphics: waves of water to denote peace, calm.
Material and finish explorations.

Material and finish explorations.

  • Rubber · Hydrophobic coating · Nylon · PVB laminated glass
  • 026f96 · f8f5ee · 1a1a1a
  • Mindful brushing each tooth for 4 secs (allows him to start his day at his own time and his pace). Slowing down the first activity of the day.
Development of the form and final rendered details.
Development of the form and final rendered details.

The learnings

  • 01Explored how people express their identity through the qualities, preferences, and choices that make them unique.
  • 02Translated these personal qualities into product language through the thoughtful use of colour, materials, and finishes.
  • 03Learned KeyShot during the module, using rendered views to communicate the concept.

Next project

Touch Wood