Rishita Pathak.
All work

PRAN

Type
UI / UX & Brand
Duration
3 weeks
Project
Group
PRAN — final design

The story

By designers, for designers. PRAN began with a brief to develop a brand, followed by a website and an app. The project brought together brand language, research and interface design for a bag-shopping experience.

  • 01Researched online shopping habits and the intended audience.
  • 02Developed a consistent visual identity through typography, colour palettes, icons and brand language.
  • 03Created medium-fidelity wireframes before developing the website and application.
  • 04Explored user-friendly structures and basic animations in Figma.
Medium-fidelity website and application wireframes.
Medium-fidelity website and application wireframes.
Website prototype — shopping and discovery.
Website prototype — shopping and discovery.
Website prototype — brand story and product experience.
Website prototype — brand story and product experience.
Application prototype — onboarding and browsing.
Application prototype — onboarding and browsing.
Application prototype — product selection and checkout.
Application prototype — product selection and checkout.

The learnings

  • 01Learned about different brands and how their brand language is expressed.
  • 02Developed a brand and maintained its values across each stage of the design.
  • 03Explored typography, icons and colour palettes, and the UI/UX principles essential to a user-friendly website and application.

Next project

Tea Strainer